It is undeniable that a video is a must for every company. If you have a business, you have a story to be told. Creating a video now is even better because according to BroadBand Search, accessing online has increased by 1,157% in 2020 and according to SimilarWeb and Apptopia, two online data providers, Facebook, Netflix, and YouTube had increased by 27%, 16%, and 15.3%respectively. So now is the best time to start creating a corporate video for your business.
So what would be the best tips to make sure you're creating a corporate video that can be worth the cost and increase revenue for your business?
MAKE YOUR MESSAGE CLEAR
You want to catch the viewers' attention and create a straightforward message to communicate to your audience. People want to understand who you are and what your mission is? They want to understand it fast, So bring your message right from the beginning and attract your audience.
A corporate video creates an opportunity for your clients and future clients to connect with you. According to Forbes, 95% of consumers retain communicated information through video, while only 10% retain information from reading.
People can see you and become more confident in your message. The music, mood, and cinematography of your corporate video can create a more emotional connection with your company and a whole experience that will make your viewer emerge, engage, and be more likely to move forward in making business with you.
MAKE IT SHORT
Usually, a person has an average of 5 seconds to decide if they will keep watching your corporate video. So make it clear and straight forward right from the beginning. Have a creative beginning that will bring curiosity to the viewer to keep watching. A good time for an introduction to a full-length corporate video would be anywhere from one to two seconds. This gives your viewers some time to get inspired and feel the connection to the video.
MAKE IT HUMAN
People are moved by emotions. When creating your corporate video production, give it a human touch by showing the real people behind the brand. Avoid too much machinery or equipment even if you have a product that you sell. Show the design and the story behind what you sell or the story behind someone who benefited from the product. This will connect the viewer with the story of your brand and be more likely to do business with you.
CHOOSE THE RIGHT VIDEO PRODUCTION COMPANY
It's not as simple as it seems and it's very important to choose who is going to bring your vision to life. You need to understand that the vision and style of a video production company will affect directly the results for your corporate video. Each director and videographer has their own style. Therefore, make sure to spend some time understanding the video production style and storytelling to decide if they are the right fit for you. To know more about choosing the right video production company, please click here.
Get a Quote from a Thousand Birds in Chicago, IL
A Thousand Birds in Chicago IL is an award winning video production company. Their work ranges from corporate video production, music videos and video commercials, to personal projects with advanced expectations. Contact us today to get a quote for your video production project in Chicago, IL. email@example.com
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